Comcast/NBC VOD: $0.99, Ads Included
Lest one think that paying $0.99 for a TV program exempts a viewer from getting advertising, Comcast’s new VOD deal with NBC Universal will include spots, the company told me. This is the deal that involves on-demand access to “Law & Order: Special Victims Unit”, “The Office”, “The Tonight Show […]
Written by blogger on March 31st, 2006 with
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Comcast/NBC VOD: $0.99, Ads Included
Lest one think that paying $0.99 for a TV program exempts a viewer from getting advertising, Comcast’s new VOD deal with NBC Universal will include spots, the company told me. This is the deal that involves on-demand access to “Law & Order: Special Victims Unit”, “The Office”, “The Tonight Show with Jay Leno” and “Late Night with Conan O’Brien”, among other shows. (UPDATE: NBC network prime time shows are $0.99; Cable and late night shows are free.)
Will they be new, more targeted spots that use the data available about set-top-box users (or daypart data, or that type of thing)? Nope. Not yet. They’ll just be standard national spots, and they’ll apparently be skippable via fast-forwarding technology. Ah, the opportunities missed. I seem to recall a while back that Comcast (maybe in talks with TiVo) was discussing ways to insert fresher spots more suitable to the person (and the day, and the time of day) into on-demand programming. Guess that’ll be down the road.
My colleague, Rebecca Lieb, also notes the implications for net neutrality in this type of agreement. As folks like Comcast increasingly see the benefit of using their pipes for on-demand programming, there’s the potential for them to favor partners (a la NBC Universal) over non-partners, when it comes to speedy delivery of programming. Not a good thing.
MMA Creates Mobile Video Committee
The Mobile Marketing Association has set up a committee to address standards, production guidelines and best practices for pre- and post-roll mobile video advertising.
Co-chairing the group are Cyriac Roeding, VP of wireless for CBS Digital Media, and Jack Hallahan, VP of advertising for MobiTV. Other committee members come from Fox Mobile Entertainment, Sprint Nextel, The Weather Channel, Verizon Wireless and Zingy.
Kinkless GTD .83: Enhances Quicksilver and iCal integration, much more
Kinkless GTD 0.83 [Relative Motion] | Kinkless The wait is over, kids. Ethan Schoonover has just released his .83 version of Kinkless GTD, and, brother, does it ever bring it. (For an intro to what kGTD is, start here, then go here and of course, here.) So, first great thing: the syncing problems people (including me) were […]
Spam-Fighting Hardware for Consumers
It’s disheartening to think there’s a market out there for Spam Cube, a $150 appliance consumers install between their broadband modem and computer to block spam. David Pogue reviews it in today’s “New York Times.”
Enterprises have been using anti-spam hardware solutions for some time now. Pity to think that in the wake of CAN-SPAM and mighty efforts on the part of ISPs to fight the scourge, the spam keeps coming in volumes that impel regular people to fork over this kind of money for these types of solutions.
Moreover, Pogue got plenty of false positives, and the gizmo failed to flag his phishing messages.
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The Complete Idiot’s Guide to T’ai Chi & QiGong (2nd Edition) by Bill Douglas
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