How Do You Measure Conversion?
How Do You Measure Conversion?
What I’d like conversion to mean to you!
Written by blogger on April 30th, 2006 with no comments.
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April 2006
You are currently browsing the articles from the Starving Marketer’s Blog written in the month of
The Filter (week of April 21)
Some interesting comments posted this week at Signal vs. Noise:
» On Screens Around Town
Dean 17 Apr 06
the new NYTimes design is not cutting it for me…I recommend the “Today’s Paper” page on the new design to get quick access to the top stories in each section with less fluff on the page (you can jump to sections too): http://www.nytimes.com/pages/todayspaper/index.html
Adam 18 Apr 06
The moment you slap an ad on your site it changes what that site is. It changes the terms of the dialogue. It just does. Doesn’t matter how small the ad is, or how putatively useful: it indicates to me that, rather than being a respected peer with whom you are interested in having a conversation, you now understand me as an eyeball to be monetized. How can that not skew things? It does. Something’s getting lost, and I held that “something” in great esteem. I’m sad to see it go.
D 18 Apr 06
I’d rather there be no ads on my favourite sites, but if a small ad - especially if it makes a rational appeal for a product I might actually be interested in - can help one of my favourite authors support themselves doing what they love and therefore write more, well that’s a good thing innit?
Coudal 18 Apr 06
I’ve been running ads on coudal.com for a while and I’ve bought thousands of dollars of Goog and display ads on other sites. From those two perspectives we’ve struck a pretty good balance with The Deck and a big majority of the response from readers has been positive too. So far so good. Plus, the ‘punch-the-monkey’ ad scheduled for May is really hilarious. You’ll love it.
» On Sunspots: The full moon in the Trades edition
SI 20 Apr 06
From: http://www.etre.com/blog/2006/04/f_me/ …” Suggesting that F-shaped scanning is [an] innate [human behaviour] seems to push a very specific agenda - an agenda that sees users’ behaviour (and ultimately usability gurus like Nielsen) driving design. Yet it seems to me that, in this particular instance, it is design that is driving users’ behaviour.”
Sam 19 Apr 06
to clarify to qwerty: this is a blog, not your employee handbook. the authors say what they like. don’t act shocked when “less documentation” doesn’t work in your nuclear missle silo.
Don Wilson 18 Apr 06
Tim, after numerous dead ends, here’s where I think the cartoon originated. http://www.scaryideas.com/Cartoons/ITProjects/
» On Rubber ball lessons
Ward Andrews 19 Apr 06
Writing, storytelling, marketing, creating a product…it’s all design.
» On Less financial options in your pocket
Danno 20 Apr 06
I don’t like the idea of a wallet telling me how many paper bills I can have on me…I refuse to be arsed to figure out the change I’m going to get back from my purchases during the day just to appease my wallet.
Tom 19 Apr 06
90% of the email I get - via work or at home is top-posted. The only people who don’t top post are uber geeks.
Dan 19 Apr 06
I always put a “See my comments below” at the top when I inject my comments in the sender’s message. I make it a different color too. That helps…I find that sometimes replying at the top is nice, and sometimes replying in-line is. It depends somewhat on the length of their questions/comments that need responded to.
» On Skirts/Flowers
Daniel 20 Apr 06
Flowers, or eyes… http://www.cl.cam.ac.uk/users/jgd1000/iriscollage.jpg …Stumbled over those photos a year ago. So beautiful, and a little scary, I think. Taken by John Daugman in his work on iris recognition.
Kathleen Fasanella 21 Apr 06
Another chica here, comfortable in geekdom, only dated geeks, married one etc. However, I do feel out of place here because I work in “fashion” and everybody has the idea that people in the fashion industry are prima-donna artist types. Sorry, no. Fashion = manufacturing = engineering. To whit, (the fellas should like this), I posted an article entitled “anatomy of a camel toe pt.1” which explains how inappropriately used technology has created the popular/reviled fitting defect known as “camel toe”. It’s not due to fat chicks wearing too-tight pants; camel toe is an engineering defect from the sewing factory floor.
[Ed note: I never expected to see a (thoughtful) comment about camel toes!]
» On Fly on the Wall: “I’m running into a problem with HumanTime”
brad 21 Apr 06
Donald Rumsfeld works standing up for 8-12 hours a day, which is why he doesn’t think keeping Iraqi prisoners standing for hours at a time should qualify as “torture.”
Bob Aman 21 Apr 06
The steward seriously missed his calling. The man was a stand-up comedian, and a dang fine one at that. I haven’t laughed so hard in ages. That whole safety thing you have to suffer through every time? He turned it into a comedy routine: “Please pretend to pay attention while we explain the safety features of this Boeing 737. I know, I can’t believe it either, but there’s a safety card in the seat pocket in front of you. No one ever reads it, so I’m not going to even bother asking you to. At this time, you should have your seatbelts on, your tray tables up, and your seats in their upright and most uncomfortable position. This is a no complaining, no whining, no smoking flight. If you absolutely must smoke, I suggest you avail yourself of our smoking area out on the wing…that is, if you can manage to get it lit. While you’re out there, feel free to enjoy our inflight movie, Gone With The Wind. We don’t expect a loss of cabin pressure today. If we did, the three of us would have called in sick. But if we do lose pressure, masks will automatically fall from the ceiling. After you’re done screaming, simply put the mask on and breath normally, like this: [Darth Vader Imitation]. Please put your own mask on before helping your children…or those who are acting like children, such as your husband. Now, since we’ve been cleared for take-off, I’d like to ask you to lean over and please press your face against the window so that all those other bankrupt airlines can see that we have a full flight. Neener, neener! And thank you for flying Southwest today. Remember, no one loves you, or your money more than Southwest!”
Written by blogger on April 30th, 2006 with no comments.
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Typepad Hacks: Typepad Introduce CAPTCHA’s
Typepad Hacks: Typepad Introduce CAPTCHA’s
Well, heck. Here I spent the week working on anti-spam hacks only to find that today TypePad added the ability to require CAPTCHAs for unauthenticated commenters. From Everything TypePad:
You can now require unauthenticated commenters (who don’t sign in through TypeKey) to pass a CAPTCHA test
before their comment is posted to your blog. The CAPTCHA (a
""completely automated public Turing test to tell computers and humans
apart") will help prevent automated robots from posting comment spam to
your blog.
You might want to read the original post to see the five new bug fixes that were announced today also.
To enable CAPTCHAs:
- Go to the Configure tab for the blog you want to change
- Click on preferences in the sub-menu
- Scroll down to Comment and TrackBack Preferences
- Check the box that says "Require unauthenticated commenters to validate with a CAPTCHA."
- Don’t forget to save changes at the bottom of the page and republish your blog.
This is a good step forward, though I don’t feel that CAPTCHAs are the best strategy long-term for eradicating comment spam. Personally, I hate having to fill in CAPTCHA fields because they
are often hard to read. So far, I’ve always managed to get the
word right the first time with TypePad’s CAPTCHAs, so I’m gonna call
this a very good thing.
What I’d really love to be able to do is prohibit specific URLS from being used in comments or trackbacks it’s easy to fake a name, it’s simple enough to use dynamic IPs,but since the URL is the only reason spammers hit blogs, blocking the links would just ruin the game for them. Also, names and IPs can be generated for free. Blocking URLs would require spam commenters to register massive numbers of domain, making spam less profitable.
Meanwhile, I’m still working on an advanced template hack that will turn off trackbacks site-wide. It’s proving to be a bit more difficult than expected, but should be ready soon.
Written by blogger on April 30th, 2006 with no comments.
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The Four Horsemen of the Internet Apocalypse
The Four Horsemen of the Internet Apocalypse
Just when you thought it was safe to get really excited about the fantastic possibilities of the Internet again, a dark cloud looms. The Internet as you have always known it is facing a serious threat that requires your attention. The issue is Net Neutrality. If you re not sure what that means, I ll try […]
Written by blogger on April 29th, 2006 with no comments.
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ADT & the catch-and-release distraction program
ADT & the catch-and-release distraction program
Why can’t you pay attention anymore? | CNET News.com Ever wonder what all those electronic poking sticks might be doing to your attention span? Psychiatrist Edward Hallowell has identified a late-onset cousin of ADD that he calls “Attention Deficit Trait,” a “condition induced by modern life” and the endless “chatter” generated by our beepy devices and […]
Written by blogger on April 29th, 2006 with no comments.
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Don’t Let Your Customers See Your Corporate Underpants
Don’t Let Your Customers See Your Corporate Underpants
Maintaining the look/feel accross your various online efforts promotes customer confidence and improves conversion
Written by blogger on April 29th, 2006 with no comments.
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The Great Debate
The Great Debate
In the Visits/Visitors debate, side with Unique Visitors
Written by blogger on April 29th, 2006 with no comments.
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Bad Copy: An Example in the Negative
Bad Copy: An Example in the Negative
How not to write for your Web site
Written by blogger on April 28th, 2006 with no comments.
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